As well as bringing us some excellent handbooks to upload, Roy Morgan also brought us a wide range of match day programmes dating between the 1940s and the 1980s. Programmes are an important resource in understanding how the club operated in any given period, and also give us an insight into the feelings of the fans to events both on and off the field. The adverts and letters from fans show a stark contrast to the game we know today.
You can browse some issues here or download complete versions from across the Swans’ history here.
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- We think it would be a bit more difficult to get a tobacco advert in today’s match day magazines!
100 Years of Swansea City FC 